A Fractional CMO who's sat in the boardroom, managed the crisis, and built the team. You get that experience on your terms, at a fraction of the cost of a full-time hire.
Not every business needs a full-time CMO. But every business making serious revenue decisions deserves someone who's been in the room before.
Marketing leadership for Series A to B companies ready to move past founder-led growth and build a proper engine.
Turn a small marketing team into a self-sufficient department that operates at senior level without external crutches.
Already working with agencies? We'll audit what they're delivering, renegotiate what they should be, and hold them to it.
We work with a small roster of clients at any one time. If there's a fit, you get our complete focus and the full depth of our experience.
Most fractional CMOs leave you with a strategy deck and a gap when they go. We leave you with a team that knows exactly what to do and why.
These are real numbers from a real career. No inflation, no creative accounting.
Every claim we make is backed by work we've actually done, for businesses with real budgets and real board expectations. No hypotheticals.
You get a senior marketing leader embedded in your business for two to four days per month. We join your leadership meetings, own the marketing strategy, manage agency and vendor relationships, and build the reporting your board needs. The first month is a full diagnostic: we audit your channels, your team, your tech stack, and your spend. By month two, we're executing against a prioritised roadmap with clear milestones and defined KPIs.
A good full-time CMO costs £120k to £180k in salary alone, before equity, benefits, and the six months it takes to get them productive. A Fractional CMO gives you the same strategic depth at a fraction of the commitment, with the added advantage of pattern recognition across multiple businesses and industries.
There's also the honesty factor. A full-time hire is incentivised to build an empire: more headcount, more budget, more complexity. We're incentivised to build something that works efficiently, because our reputation depends on outcomes, not org chart size. When we recommend hiring, it's because the role is genuinely needed, not because it makes our department look bigger.
Fractional CMO is still a relatively new model. These are the questions we hear most often from founders considering it.
Between two and four days per month, depending on the complexity of your business and the maturity of your existing team. Some months are heavier, particularly at the start during the diagnostic phase. We agree on a cadence that fits your needs and adjust as the engagement progresses.
Yes, and many clients do exactly that. The Fractional CMO engagement provides the strategic leadership, while the teaching programme transfers the tactical knowledge to your team. They complement each other well, though either can work as a standalone engagement.
That's often the goal. We'll help you write the job specification, define the candidate profile, sit in on interviews, and structure the handover so nothing gets lost. You'll hire with clarity instead of guesswork, because you'll know exactly what the role requires.
Consultants advise. We embed. We're not writing a strategy deck and walking away. We're in your leadership meetings, accountable to your board, and measured on the same numbers your business cares about. When something goes wrong at 9pm, we're the one on the call.
B2B SaaS, e-commerce, hospitality, FMCG, professional services, and more. The strategic principles transfer across industries. What changes is the channel mix, the metrics framework, and the competitive dynamics, all of which we tailor to your specific market.
