How to Determine Your Ideal Customer Profile (ICP): A Practical Framework
Last updated: 2026-03-30TL;DRYour ICP is built from your best existing customers, not aspirational ones.Analyse closed-won deals for revenue, retention, sales cycle length, and fit.Combine firmographic, technographic, and behavioural data into one profile.Revisit your ICP every 6 months; markets and your...
